With a core business of public relations and B2B sales/market representation, our clients include destinations, hotels, tourist attractions, tour operators, airlines and related products (travel insurance, websites, food & wine, health & beauty), we develop creative PR campaigns specifically tailored to meet our clients' requirements.
FR operates as their client's B2B Sales or market representation office generating and handling travel trade and/or consumer enquiries and their fulfilment. The account team works directly with the travel trade to increase awareness of, and interest in our clients.
With the internet being the prime research tool that potential Indian travellers employ, it is vital that any integrated tourism campaign in the India is fully supported by an attractive and content rich website that can serve the local consumer, trade and press interests whilst delivering a key brand message.
Just because you like it, I like it and your Aunt likes it doesn’t mean other people will like it. Investing money in to campaigns without a good indication that its going to work (and not figuring out if it has in the end) seems silly – which is why we like research.
