With the internet being the prime research tool that potential Indian travellers employ, it is vital that any integrated tourism campaign in the India is fully supported by an attractive and content rich website that can serve the local consumer, trade and press interests whilst delivering a key brand message. 
We have the in-house expertise to assist you in all stages of website creation ranging from establishing your site requirements to core development, hosting and site administration. We also manage PPC, newsletter campaigns, search marketing and SEO, banner creation and e-marketing amongst others.

Search engine optimisation (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via natural or organic search results. By looking at how search engines work, and analysing what people search for, we can help you develop and implement your SEO strategy and optimise your website for search engines.

From a technical standpoint, we strive to follow W3C recommended web design and development standards and accessibility guidelines which enhance a website’s ranking in organic search. A website which appears high in natural listings means less spending on PPC.

We utilise Google Analytics to record and report visitation statistics and analyse search trends which is used for PPC campaign management. We have an excellent track record in achieving significant reductions in PPC spending whilst increasing click volumes

Today’s fractious media environment – hundreds of TV channels, niche magazines, ambient opportunities and not to mention the internet means that campaigns can be planned for just about any budget – it just takes a lot more work to do it well. Persistent Media Sales people can and will try and talk you in to investing in the most unlikely channels and publications.

We cut through the waffle and draw up campaigns that hit the right people in the right places. We have co-ordinated effective online campaigns in the hundreds up to award winning campaigns in the millions.

India has the highest penetration rate when it comes to social networking compared with other countries. Almost 80% per cent of India-based internet users are reported to have visited a social networking website in December 2008.

Social networks have the potential to offer us reach and engagement at an unprecedented level due to the ease at which instant mass communication can be achieved.

Our expert social media team allows us to leverage this to our benefit by using a variety of effective initiatives ranging from harnessing the power of social space, blogs and networking sites to adding a tagging mechanism to the website to drive Search Engine Optimisation.

Working closely with you, we will establish your precise requirements thoroughly considering the tastes of the local audience or target market, as well as defining the purpose of the website. Localised and tailored content improves the quality of the user’s online experience with the provision of the most relevant and persuasive information. We will also ensure the content is written in a web standard format and within the overall SEO strategy to help boost performance in organic searches.

Our creative team will come up with a fresh and unique design that works best for your brand and this will be translated into a fully functional, standards-compliant website by our development team. We will also adhere to best industry practices for usability and accessibility so that the site is user-friendly, has a simple and reliable interface and navigation and uses consistently styled graphics and text.

We understand that measuring and understanding website’s success is important as it will not only demonstrate the return on investment (ROI) but also highlight areas that may be improved upon. After completion of the development process we will evaluate KPIs including traffic generated, information credibility and design elements, technical robustness and also a competitive audit.