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Our Services » Media & Public Relation

Public Relation

Our team combines traditional PR expertise with the integrated skills of the entire stable to offer an original and forward thinking approach to any media campaign. We offer extensive contacts across consumer and trade publications, and unique connections and insight into the broadcast world. We pride ourselves on our first hand experience of the destinations and products that we represent. This allows us to communicate our own enthusiasm and knowledge to media we are working with to achieve optimum results. We don’t just send out press releases and wait for the coverage to come in. Each piece of information that leaves this office is tailored for the recipient with their needs and audience in mind. This means that the placement of information is targeted and timed to guarantee maximum impact and exposure.

Media Campaign

With a core business of public relations and B2B sales/market representation, our clients include destinations, hotels, tourist attractions, tour operators, airlines and related products (travel insurance, websites, food & wine, health & beauty), we develop creative PR campaigns specifically tailored to meet our clients' requirements.

They typically include :

An initial public relations audit
Media briefing/press conferences
Media events/press luncheons
Media visits (group & individual)
Media lobbying
Targeted press releases
Competitions/readers offers
One-to-one briefings
Newsletters
Crisis PR management /damage limitation

We work across the media (trade and consumer press, television and radio broadcast and new media) seeking opportunities on both traditional coverage and alternative promotional angles such as hobbies, food, culture and lifestyle.


Crisis Management
Sometimes accidents do happen…luckily, even before they do FR is ready to step in with tried and tested crisis management procedures: Before - we will work with you to develop your crisis manual to ensure the most fluid response to any type of crisis. We can package crisis management preparation and action as an ongoing part of your PR campaign or on a one off basis. During - with hands on experience ranging from major scale natural disasters to more localised incidents we have established mechanisms for the most time effective response to any situation. Our 24/7 on call service means that we can react effectively at any time of the day. After – we offer a fully comprehensive follow up analysis with reports, media feedback and recommendations to enable us to finely tune the procedure…just in case

Promotion Campaign
As with everything FR approaches promotional campaigns from a slightly different perspective. While there is always a place for traditional promotional activity we strive to push the boundaries and get people talking. By taking advantage of our diverse client base FR can also align clients with complimentary brands for maximum impact and reach - be they in the world of fashion, cars, entertainment or sport.